How to Watch ITV in the USA
Works in USA
ITVX doesn't stream to American connections, and US services only pick up some ITV shows. BritVPN gives you a UK address so the full ITVX app works anywhere in the States.
Simple Setup
How to get ITVX working in 3 minutes
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1Sign up for BritVPNCreate an account and start the 3-day free trial.
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2Install it on your deviceWorks on Android, iOS, Fire TV, and Chrome.
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3Open the app and watchGo to ITVX, sign in, and watch as if you were in the UK.
How it works
BritVPN Tunnel
Location redirected to the UK
BritVPN presents a UK IP address so ITVX treats you as a viewer in the UK.
What's on
Channels on ITVX
Live and catch-up listings for the main ITVX channels.
What our users say
“When a stream fails, the reply is rapid. Other VPNs I have used can take weeks to recover.”
“It is almost working all the time, and help arrives straight away when it does not.”
Why use BritVPN over a standard VPN?
| Feature | BritVPN | Generic VPN |
|---|---|---|
| Specialized for UK TV | ✓ Yes | ✕ No |
| Time to Setup | ✓ < 60 seconds | ✕ 5-10 mins |
| Impact on speed | ✓ None (Selective) | ✕ Slows everything |
| ITVX access | ✓ Built for UK streaming | ✕ Often blocked |
Pros
- Works outside the UK, including on holiday.
- One subscription covers BBC iPlayer, ITVX, and Channel 4.
- Support if a stream fails.
Cons
- The bigger discounts are on longer subscriptions.
What is ITVX?
ITVX is a free UK streaming service, licensed for viewers in the United Kingdom. Viewers in USA cannot open it directly, because the service checks the IP address and blocks connections from outside the UK. BritVPN presents a UK address so the app treats you as a UK viewer.
Why ITVX is blocked in USA
ITVX checks the location of every connection. ITV's help pages say its broadcast and content agreements mean ITVX can only be streamed while you're in the UK, so a US address gets an ITV-101 error. The same help page adds that a VPN connection ITV detects triggers that error too.
ITV shows on American services
A few ITV hits reach the US through local partners, a little behind the UK. Love Island UK is the main one: Hulu had the 2026 series from 4 June, three days after its ITV2 premiere, and keeps earlier series too.
The live ITV channels stream only on ITVX, which needs a UK connection.
- ('heading', 'ITV shows on American services')
- ('paragraphs', ['A few ITV hits reach the US through local partners, a little behind the UK. Love Island UK is the main one: Hulu had the 2026 series from 4 June, three days after its ITV2 premiere, and keeps earlier series too.', 'The live ITV channels stream only on ITVX, which needs a UK connection.'])
What ITV streaming in the US looks like
For most ITV viewing in the US, that means ITVX itself. It has live versions of ITV1, ITV2, ITV3 and ITV4 and an on-demand library of catch-up, box sets and ITVX-only series. The basic tier is free with adverts, and ITVX Premium is a paid upgrade without them.
- ('heading', 'What ITV streaming in the US looks like')
- ('paragraphs', ['For most ITV viewing in the US, that means ITVX itself. It has live versions of ITV1, ITV2, ITV3 and ITV4 and an on-demand library of catch-up, box sets and ITVX-only series. The basic tier is free with adverts, and ITVX Premium is a paid upgrade without them.'])
How to use a VPN to watch ITV
A VPN works by giving your device a UK IP address, which is what ITVX checks. The catch is that ITV blocks VPN addresses it recognises, so a general-purpose VPN can work one week and fail the next.
BritVPN is built only for UK TV. It routes ITVX through a UK address and leaves the rest of your traffic, such as US streaming apps or your bank, on your normal connection.
- ('heading', 'How to use a VPN to watch ITV')
- ('paragraphs', ['A VPN works by giving your device a UK IP address, which is what ITVX checks. The catch is that ITV blocks VPN addresses it recognises, so a general-purpose VPN can work one week and fail the next.', 'BritVPN is built only for UK TV. It routes ITVX through a UK address and leaves the rest of your traffic, such as US streaming apps or your bank, on your normal connection.'])
ITV1 in Eastern, Central, Mountain and Pacific time
The East Coast is five hours behind the UK for most of the year, so ITV1's 9pm programme is on at 4pm in New York, 3pm in Chicago, 2pm in Denver and 1pm in Los Angeles.
The US moves its clocks forward on the second Sunday in March and back on the first Sunday in November, while the UK changes on the last Sundays of March and October. In those gaps the difference shrinks to four hours. Most of Arizona stays on standard time all year.
- ('heading', 'ITV1 in Eastern, Central, Mountain and Pacific time')
- ('paragraphs', ["The East Coast is five hours behind the UK for most of the year, so ITV1's 9pm programme is on at 4pm in New York, 3pm in Chicago, 2pm in Denver and 1pm in Los Angeles.", 'The US moves its clocks forward on the second Sunday in March and back on the first Sunday in November, while the UK changes on the last Sundays of March and October. In those gaps the difference shrinks to four hours. Most of Arizona stays on standard time all year.'])
- ('link', {'url': '/tv-guide/itv1/us/', 'label': "What's on ITV1 today in US time"})
Watching ITVX from the US, step by step
- Start BritVPN's 3-day free trial on your phone, tablet, Fire TV, Android TV, or the Chrome or Edge browser.
- Register for ITVX while connected. The form wants a UK postcode, so give one you have a real connection to, such as a family address.
- Press play on live ITV1 or anything in the catalogue.
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Frequently Asked Questions
How can I watch ITV abroad?
Streaming needs a UK connection, which BritVPN provides from the US or anywhere else. ITVX Premium subscribers can also download shows in the UK and watch them abroad for up to seven days.
Can I watch ITV in the USA?
Not directly. ITVX blocks US connections, and only some ITV shows, such as Love Island UK on Hulu, are sold to American services.
How do I use a VPN to watch ITV?
Connect to a UK address, then open ITVX and sign in. ITV blocks VPN addresses it can identify, so a service made for UK TV, like BritVPN, is more dependable than a general VPN.
Where can I watch Love Island UK in the US?
Hulu streams Love Island UK, including the 2026 series and earlier ones. ITVX shows each episode first, on UK time.
Is ITVX free in the US?
ITVX is free in the UK, with adverts, and there's no US version to subscribe to. With a UK connection you can use the free tier from America.
Is it legal to watch ITVX in the USA?
Using BritVPN to reach a UK service is lawful in itself. You still have to follow that service's terms, and BBC iPlayer separately expects a UK TV licence.
Watch ITVX with BritVPN
Get Started Free3-day free trial. Works on phone, TV, and browser.
ITVX in other countries
- ITVX in Australia
- ITVX in Belgium
- ITVX in Canada
- ITVX in Cyprus
- ITVX in Denmark
- ITVX in Dubai
- ITVX in France
- ITVX in Germany
- ITVX in Greece
- ITVX in Ireland
- ITVX in Italy
- ITVX in Malaysia
- ITVX in Netherlands
- ITVX in New Zealand
- ITVX in Norway
- ITVX in Portugal
- ITVX in South Africa
- ITVX in Spain
- ITVX in Sweden
- ITVX in Thailand
- ITVX in Turkey